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Marketing

The contact center can play a key role as one of a brand’s most influential customer touchpoints, and yet marketers tend to have little to no insight as to the conduct or experience encountered by customers. More than that, the conversations are a goldmine of feedback and insight, and yet the sheer volume of data can be intimidating.

Lisa’s AI-driven semantic engine can distil factors such as customer satisfaction, personality and education for every customer which can be used for anything from segmentation to more effective targeting and messaging. Lisa delivers the kind of actionable marketing insights that can drive agent performance turning a contact centre into a brand experience and critical reason to believe.

Key Benefits

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Marketing Effectiveness

Lisa’s data & analytics provides actionable insights to improve marketing effectiveness

  • Adjust campaign messages and improve results by monitoring daily customer sentiment and reaction
  • Identify and use customer words and phrases to improve messaging and Adword buying
  • Use Lisa insights to build new campaigns and collateral
  • Create reports for product teams to identify pain points and recommend enhancements
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    Sales Effectiveness

    Lisa automatically provides product and service insights to drive product management and development

  • Identify language the customers use about your product
  • Listen and decipher the sales best practice of your most successful agents
  • Identify daily trends and campaign success factors to drive upsell and cross-sell
  • Use Lisa to monitor competition and modify campaigns and sales strategies
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    World Class Customer Experience

    Lisa’s AI automatically provides insight into customer pain points and unmet needs which helps deliver a world class customer experience

  • Map and personalise customer journeys across channels
  • Listen, decipher and act on every interaction to uncover daily themes and topics
  • Identify problem interactions to proactively address issues
  • Identify and spread best practice improvements from analytics insights
  • Accelerate your business with AI